How GLW Ensures Seamless Fixture Installation for Retailers

Managing store fixture rollouts is complex, requiring dependable partners and strict attention to timelines and budgets. At GLW, our decades of experience crafting custom wood fixtures for global retail spaces have shaped our streamlined approach–from engineering for easy installation to overseeing the entire rollout process.

In this article, our retail experts explain how we make your fixture installation process smooth, streamlined, and on schedule.

Engineering fixtures for easy installation

Along with creating fixtures that match your vision and enhance your space, our engineers are experts at minimizing installation time and complexity. Every element–from how the fixture components are labeled, to how many parts are required for assembly, to how components are packaged, color coded, and loaded onto the truck–is optimized for installation. Our team in Detroit also builds prototypes and performs mock installations to iron out any wrinkles before shipping out your finished fixtures.

Partnering with GLW can reduce the install time for your project significantly. If you have an expedited timeline for completion, contact our team and we’ll work with you to find creative solutions that meet your needs and schedule.

Finding an install crew

Most of the time, installation is handled by a third party crew separate from both the retailer and the manufacturer. We have a deep network of relationships with trusted installers around the country, including major national crews as well as local teams in every U.S. region. Our retail clients trust us to recommend reliable install partners that will get the job done right–and on time.

Key factors to consider when selecting an install crew include their years of experience, geographic reach, and specific qualifications for store fixture installation. Customers who rely on a GC or other generic contractor to install complex fixtures are likely to experience costly delays or mistakes.

Close collaboration with installers

At GLW, we don’t just recommend the install crew and then consider our job done. We work closely with the installer, maintaining constant communication throughout the project and directly overseeing part or all of the installation, depending on the complexity of the project. We also provide all fixture-specific materials required for installation, other than generic fasteners and glues/adhesives, to ensure the crew is fully equipped and your project is not delayed.

The scope of the installation work varies based on the project size and the number of locations. Your project may require anything from a 2-man crew for one day to an 8-person crew for multiple weeks. The GLW project management team will find an install crew that fits your needs. If your project is a national rollout with multiple locations, we coordinate with the same installers for each store location to maximize efficiency.

Warranties and failsafes

We understand the importance of meeting store opening deadlines. If any part of your fixture is damaged during shipping or installation, we work overtime to get replacement parts manufactured and delivered without derailing the installation timeline. We also offer a one-year warranty for all fixtures.

Project completion and future learnings

We learn from each project we complete. After installation, we’ll debrief with both our clients and the installers about how the project went and what could be improved for next time. If you partner with us for a national rollout or future project, we’ll apply those learnings to ensure an even more seamless installation.